Jose Cuervo

Jose Cuervo has been making tequila in Mexico since 1795 — the oldest tequila producer still operating, and the best-selling tequila in the world.

The Two Ranges, and the Difference That Matters

Especial is a mixto — blended with other sugars alongside agave. Built for margaritas, shots and volume, and priced for it.

Tradicional is 100% agave, which is the meaningful line in tequila. More agave character, cleaner finish, and noticeably better neat.

What We Stock

• Especial Gold — the classic gold mixto. Margaritas and shots.
• Especial Silver — crisp and clean, the everyday margarita and paloma base.
• Tradicional Silver — 100% agave blanco, unaged and peppery.
• Tradicional Reposado — 100% agave rested two months in oak; rounder and softer.

Which One Should You Buy?

• For a party or a batch of margaritas: Especial. It does the job and the price survives a crowd.
• For a simple drink where the tequila shows — a two-ingredient paloma, or neat over ice: Tradicional. The 100% agave difference is obvious when there is nowhere to hide.

How to Make a Proper Margarita

Two parts tequila, one part orange liqueur, one part fresh lime. Shake with ice, strain over fresh ice, salt the rim. Fresh lime rather than a mix is the single biggest improvement you can make.

For adults of legal drinking age only. Please enjoy responsibly.