Asahi Super Dry Beer

Asahi Super Dry was a direct result of extensive market research which indicated a consumer preference for a more palatable beer with less maltiness, relatively high alcohol content and a light aftertaste, that paired well with the changing Japanese diet.

With this insight Asahi used its brewing knowledge to develop a beer with a crisp bite, refreshing taste and clear finish to satisfied this requirement.

The market success spawned similar competitor products and initiated what was known as the “Dry Wars” in Japan and a brief marketing fad for dry beers internationally. However Asahi has stood the test of time and now years later Super Dry continues it legacy as the world’s premier dry beer.